10th March, 2014
The Market Research Society Annual Conference is upon us again, hosted at the Grange Tower Bridge Hotel over the 18-19th March – only a fortnight away. The MRS has plumped for an exciting and direct tagline: Impact 2014. As a seminal event in the research calendar hosted by a global authority on all aspects of research this is encouraging for the industry as a whole. The research industry is under increasing scrutiny in certain areas and encouraging professionals from around the world to focus their collective cerebral output to further industry equity can be no bad gig.
The event will focus on impact driven ideas designed to affect change in wider society. Judging by the current program and the scope of the keynote speakers such logical debate should occur naturally, assisted by forays into diversity in marketing, successful social media measurement, the power of activism in commerce and politics, research and entrepreneurialism, empowering citizens, storytelling, health and prosperity, hacking a tool for insight and reputation management to name a few.
The outstanding qualities of the keynote speakers and associated MRS participants should ensure that exacting standards are adhered too, addressing enduring issues for the research industry such as sustainability, industry growth and technological impact as well as the general propagation of mutually beneficial relationships that further the industry as a cohesive unit for the future. If the MRS Annual Conference Ideas Wall is anything to go by a full spectrum of philosophies and concepts are open for exploration covering everything from behavioural models in data handling to emerging sciences to rebranding Father Christmas has featured, so a plethora of potentially portentous motifs awaits those who will be delving into the conference.
And not forgetting an equally exciting excuse for attending MRS Impact 2014: the networking and event parties scheduled to bookend the conference activities for maximum social engagement throughout the symposium, so really, make the most of what is likely to be an outstanding industry event.