Customer profiling and segmentation

Who are our customers? How do we segment our customers? How do we communicate with target groups?

Before planning your marketing strategy, you should have a really good idea of who your customers are, and what makes them tick.

Knowing your customers allows you to ensure your products or services are relevant, priced right, positioned to best appeal to them, and communicated using the channels and messaging that will be most effective.

Case studies

“PFA Research helped us bring customers together to uncover a raft of ‘known unknowns’. The insights we discovered in Cornwall have been used to inform the national superfast broadband rollout.”

Hazel Lacohee

Principal Researcher, Technology, Service & Operations