“After signing a non-disclosure agreement PFA put together a focused set of questions, which specifically allowed us to test the market without releasing specific details of my innovation. This protected my I.P. while enabling us to quantify market areas for the new product and to identify target customer segments. PFA clearly laid out the resultant information gained based upon astute interpretation of the research. People regularly say that market research is easy, but PFA’s superb approach throughout this process confirmed, for me, that the professional research was a worthwhile step in the innovation process.”

Jeremy Robins