Thoughts Thinking and Theories

The role of research in decision making

The PFA team were out and about this week presenting to Cornwall’s business leaders about the role of research in decision making.  Here’s a brief summary of... Read More


A few stats hit my desk this week. All of them continued to accentuate the market research industry shift into the digital mobile era. Our... Read More

Decrease in Attention Span Informing Market Research Practices

In 1998 our attention spans were on average, roughly 12 minutes. By 2008 that number had decreased to a miserly five minutes and today, they... Read More

DERP Coalition…

…Or the Digital Ecologies Research Partnership, is a newly formed coalition between several large social image and news aggregation sites: Imgur: image hosting site – Alexa rank... Read More

Intersection: SEO

Last week I attended an event designed to inspire and motivate start-up entrepreneurs (what I was doing there, I don’t know!), providing us all with... Read More

Research the users, too.

Utilising user research in market research continues to provide excellent insight into certain consumer and participant patterns. The data collection aspect of market research remains ‘simple’... Read More