Big Data

Recognise the Gold Mine you’re sitting on

Market research is a valuable tool used to garner insight into your business operation. It doesn’t all have to be outward facing though. Your business... Read More

Privacy and Big Data

One of the biggest ideas explored through the recent Big Data 2014 event was that of privacy. In a research and consumer landscape dominated by... Read More

Big Data Not The End

We have been somewhat unabashed in positive analysis of big data on the PFA-Research blog. Understanding the scope of big data analytics and the effect... Read More

Gamification and Big Data Drive Engagement

The expansion of gamification and big data is driving digital engagement for thousands of businesses. Gamification is no longer a game. Its disciples swear by... Read More

Data breaches

Ah, data. Data data everywhere and not a drop to drink. Or something like that. It is true that this blog has been featuring a... Read More

Practical Examples of Big Data

  Whilst Big Data continues to dominate the minds of the market research industry, I thought it would be interesting in a follow up to... Read More