Buyer behaviour and customer journey analysis

How do buyers decide? What factors influence them? Is our sales process right? Does our website work properly?

Truly understanding the thought process that customers go through in deciding to purchase something and the ways in which they physically buy, blesses you with facts that you can use to decide how to market your product or service.

You’ll know what to say, at the right time and in the right way to metaphorically hold that customer’s hand through each stage of the buying process until they buy from you.

Case studies

“PFA Research helped us bring customers together to uncover a raft of ‘known unknowns’. The insights we discovered in Cornwall have been used to inform the national superfast broadband rollout."

Dr Hazel Lacohee

Principal Researcher, Technology, Service & Operations


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