Marketing content testing and tracking

How do we plan our marketing content? Which creative concept should I choose? How many people have seen our ads?

It has been said that the only marketing is content marketing, but how many organisations plan their content thoroughly in advance, using scientific methods to analyse what content delivers business results and to measure ongoing performance?

If you want to know what content is going to provide you with the best results, asking your customers might be a good idea?

Case studies

“We have great confidence in PFA Research – we like their approach to research and their customers; they explain things well, are organised and committed. We know we’ll get quality, so if we need a strong piece of research, we often turn to PFA.”

Melissa Ward

Marketing Manager

Cornish Mutual