Privacy Policy

This privacy policy sets out how PFA Research Ltd uses and protects any information that you give PFA Research Ltd when you sign up to What Cornwall Thinks.

PFA Research Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified by participating in What Cornwall Thinks through this website, then you can be assured that it will only be used in accordance with this privacy statement.

PFA Research Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 14th October 2016.

What we collect

When you register with What Cornwall Thinks we collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, gender, age, preferences and interests
  • other information relevant to opinion surveys and/or offers

What we do with the information we gather

We require your personal information to aid and add context to our analysis of survey data that you may provide during your membership of What Cornwall Thinks.

We may also use this data to identify particular groups of people to take surveys relevant to those groups or to request their participation in other ad hoc research exercises, such as focus groups, depth interviews or product tests.

We will use your information to contact you for the purpose of inviting you to participate in the activities of the What Cornwall Thinks panel.

Our preferred contact is by email and through the What Cornwall Thinks pages of this website, however we may occasionally contact you by email, phone, or mail. We may use the information to customise the website according to your interests.

Through surveys we may also collect various data regarding your experiences, preferences, intentions and other opinions, voluntarily provided by you in response to market survey questions. We may store this data against your profile for future reference and analysis. We will never release this data to anyone else in a format that can identify you or anyone else as an individual.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

Cookies are small files, which are transferred from websites and stored on your computer’s hard drive.

We may make use of traffic log cookies for website statistics (e.g. Google Analytics) to tell us how you use our website. These are used for analytical purposes, for example to count the number of visits to the website, to identify which pages are being used and to evaluate and improve the effectiveness of certain pages on our site.  We only use this information for statistical analysis purposes and then the data is removed from the system.

Cookies also allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We may use cookies to identify whether you have already completed a web survey questionnaire, or to prevent multiple submissions from the same computer. We may also use cookies when you choose to suspend a questionnaire part way through.

Overall, cookies help us provide you with a better website, by enabling us to monitor whether pages are useful or not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to select you as part of a special target sample for market surveys. It is possible that surveys may be commissioned by commercial organisations and there may be incentives or rewards offered that have been funded by those organisations.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to What Cornwall Thinks, PFA Research Ltd., Tremough Innovation Centre, Tremough Campus, Penryn, Cornwall TR10 9TA, or email

If you believe that any personal information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.