social media

6 Trends Shaping the Market Research Landscape

The market research landscape is a continually evolving metastructure of technologies, methodologies and most importantly, people. The industry is consistently learning. A raft of electronic... Read More

Brand and Social Media

Think of a brand you like. Now think of one you love. Or try for one that you dislike, and then one that you hate.... Read More

The Ethics of Social Media

The social media network as a research tool is continually morphing with time, presenting researchers chances to analyse mass public communication in the collective cyber... Read More

#mrx #marketresearch #insight: where to look?

Following instantaneous news on Twitter can sometimes be frustrating for a number of reasons: speed, variety, quality and sources all contribute to the mix. The... Read More


Recently we have been detailing social media sources and their use to market researchers. Our previous blog entries have covered use and methodology, briefly touching... Read More

Social Media as a Tool: Methodologies

Whilst it would seem that due to the heightened levels of online congregation in social media settings it should be as simple as plucking fish... Read More