The market research landscape is a continually evolving metastructure of technologies, methodologies and most importantly, people. The industry is consistently learning. A raft of electronic... Read More
Think of a brand you like. Now think of one you love. Or try for one that you dislike, and then one that you hate.... Read More
The social media network as a research tool is continually morphing with time, presenting researchers chances to analyse mass public communication in the collective cyber... Read More
Following instantaneous news on Twitter can sometimes be frustrating for a number of reasons: speed, variety, quality and sources all contribute to the mix. The... Read More
Recently we have been detailing social media sources and their use to market researchers. Our previous blog entries have covered use and methodology, briefly touching... Read More
Whilst it would seem that due to the heightened levels of online congregation in social media settings it should be as simple as plucking fish... Read More