Human Era

This month I have read the word human many, many times. More times than I can even remember, but I am sure if had a... Read More

Old boots for new shoots

We note the encouraging statistics of an increase in business start-ups in 2011, according to analysis by business insurance specialist, Simply Business, and nicely summarised... Read More

The Everyday Researcher – Part 5

I blogged before on my quest to purchase an e-reader and likened the processes involved to many of those we use in more formal market... Read More

The Everyday Researcher – Part 3

In the last instalment I set out my objectives by asking myself 5 questions: 1.      Do I really need one or should I perhaps consider... Read More

Generalise at your own risk

I enjoyed this blog by Conversition Strategies in response to the New York Times article, “Tracking the National Mood Through Twitter.” It challenges how the... Read More

The Researcher: Summer 2009 Newsletter

Every penny counts, which is why PFA Research has been engaged by several organisations to survey their customers and find out exactly what makes them... Read More