Research the users, too.

Utilising user research in market research continues to provide excellent insight into certain consumer and participant patterns. The data collection aspect of market research remains ‘simple’... Read More

Big Data Not The End

We have been somewhat unabashed in positive analysis of big data on the PFA-Research blog. Understanding the scope of big data analytics and the effect... Read More

Brand and Social Media

Think of a brand you like. Now think of one you love. Or try for one that you dislike, and then one that you hate.... Read More

MRX: The Next Generation

The future of market research is being decided today. The decisions we take as active participants in market research practices will continue to shape the... Read More

Adaptive Rationality

Market researchers usually strive to deliver clear, unbiased results that provide an accurate insight into the market at hand. This is regularly achieved through the... Read More

Correlation and Causation

We all know, roughly, that correlation and causation do not always provide the expected outcome. The premise is simple: you take two variables, enter them... Read More