mobile research


A few stats hit my desk this week. All of them continued to accentuate the market research industry shift into the digital mobile era. Our... Read More

Decrease in Attention Span Informing Market Research Practices

In 1998 our attention spans were on average, roughly 12 minutes. By 2008 that number had decreased to a miserly five minutes and today, they... Read More

MMR Survey Length

Mobile market research has prompted varied discussion around efficient survey length. The advent of mobile market research as an accessible tool for researchers and businesses... Read More

NFC Communication

  Last year we considered the implications of Near Field Communication (NFC) in market and social research and how the burgeoning market may grow to... Read More

Mobile Expansion Continues

The mobile MR market continues to expand at an exceptional rate. Fuelled by consistently rising sales of smartphones, vastly improved global connectivity and the willingness... Read More

Disruption in MRX

  As far as disruptive technologies go, mobile must rate as the benchmark. The advance of digital mobile has sufficiently altered our engagement with content... Read More