market research

The Everyday Researcher

In my previous ‘everyday researcher blogs I briefly looked at the issue of defining the research problem and argued that the questions asked act as... Read More

The Everyday Researcher – Part 3

In the last instalment I set out my objectives by asking myself 5 questions: 1.      Do I really need one or should I perhaps consider... Read More

The Everyday Researcher – Part 2

In my last post I introduced the notion that every one of us, as individuals from all walks of life, is an active ‘researcher’. By... Read More

The Everyday Researcher – Part 1

Market research practice may be explained in 4 simple stages: 1. Identify and define the ‘problem’ (Hypothesise); 2. Collect relevant evidence (fieldwork); 3. Examine and... Read More

Asking for help

Asking for help is what we do in our business. We ask people to help us by sharing their opinion or expertise with us. It... Read More

New stadium for Cornwall: good evidence, please!

Members of Cornwall Council’s Cabinet have overwhelmingly endorsed funding a full business plan for a new stadium for Cornwall. Support for the project seems to... Read More