market research

Mobile Expansion Continues

The mobile MR market continues to expand at an exceptional rate. Fuelled by consistently rising sales of smartphones, vastly improved global connectivity and the willingness... Read More

Disruption in MRX

  As far as disruptive technologies go, mobile must rate as the benchmark. The advance of digital mobile has sufficiently altered our engagement with content... Read More

Value your Managers!

Another month rolls through and your inbox is swamped with email. The next browser tab is Twitter: inbox and notifications full. Next tab is Facebook:... Read More

Big Data Not The End

We have been somewhat unabashed in positive analysis of big data on the PFA-Research blog. Understanding the scope of big data analytics and the effect... Read More

Brand and Social Media

Think of a brand you like. Now think of one you love. Or try for one that you dislike, and then one that you hate.... Read More

Implicit MRX

The transition of mobile research as ‘the next big thing’ to a tool we cannot do without has passed. In fact, the limitations of traditional... Read More