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I blogged before on my quest to purchase an e-reader and likened the processes involved to many of those we use in more formal market... Read More
In my previous ‘everyday researcher blogs I briefly looked at the issue of defining the research problem and argued that the questions asked act as... Read More
In the last instalment I set out my objectives by asking myself 5 questions: 1. Do I really need one or should I perhaps consider... Read More
In my last post I introduced the notion that every one of us, as individuals from all walks of life, is an active ‘researcher’. By... Read More
Market research practice may be explained in 4 simple stages: 1. Identify and define the ‘problem’ (Hypothesise); 2. Collect relevant evidence (fieldwork); 3. Examine and... Read More
This blog is a reflection on customer service and my experiences as a customer. Without doubt you will have your own experiences. When child #1... Read More