"The research confirmed the customer need and de-risked the continued investment in the product. We also discovered other positive facts along the way.”
Keebunga is a new product invented by James Williams – a waterproof key case to keep keys safe and protected whilst owners enjoy outdoor pursuits, from surfing to climbing. The research objective was to confirm market acceptance for this innovative product and to help ascertain target customer segments.
Research was conducted amongst outdoor leisure users an via online survey to quantify opinions and test pricing.
The research results confirmed there was a market for the product, which solved a real customer need. It also identified that early adopters were willing to pay a higher price for the product than was originally thought.
The research findings supported the further development of the product and a new pricing structure was implemented.