The Ethics of Social Media

The social media network as a research tool is continually morphing with time, presenting researchers chances to analyse mass public communication in the collective cyber... Read More

#mrx #marketresearch #insight: where to look?

Following instantaneous news on Twitter can sometimes be frustrating for a number of reasons: speed, variety, quality and sources all contribute to the mix. The... Read More


Recently we have been detailing social media sources and their use to market researchers. Our previous blog entries have covered use and methodology, briefly touching... Read More

Customer Opinion + Social Media = Child’s Play?

Many of you are probably familiar with the letter Lily (age 3 1/2) sent to Sainsbury’s to ask why Tiger Bread is called Tiger Bread... Read More

Generalise at your own risk

I enjoyed this blog by Conversition Strategies in response to the New York Times article, “Tracking the National Mood Through Twitter.” It challenges how the... Read More

Cornwall Goes To Twestival Global (@TwestivalCor)

Cornwall will join cities around the world rallying around the important cause of Education by hosting the third local Twestival.