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Having started to be more of an active networker, I get asked often what market research is all about and who should or shouldn’t undertake... Read More
As I’m sitting here on a Monday morning waiting for a BT engineer to repair my broadband line at home (yet again) I’m starting to... Read More
As market researchers, we can get a bit twitchy when other non-research professions step into our space using methodologies closely associated with market research. Telemarketing... Read More
Nearly done with the preparations for Christmas and a little spare time left (or need a break from shops, lists, wrapping paper and sticky tape?)... Read More
I've just stumbled across a blog post by Ivana Taylor, publisher of DIYMarketers, who asks the excellent question, "Are Traditional Online Research Panels Dead?" Like... Read More
It is commonplace for research findings, especially those containing statistics, to be picked up by PR and media companies for the purposes of publicity and... Read More