Making the most from market research in your business

Having started to be more of an active networker, I get asked often what market research is all about and who should or shouldn’t undertake... Read More

Guess who is coming to visit?

As I’m sitting here on a Monday morning waiting for a BT engineer to repair my broadband line at home (yet again) I’m starting to... Read More

Chuggers Play Stops?

As market researchers, we can get a bit twitchy when other non-research professions step into our space using methodologies closely associated with market research. Telemarketing... Read More

A turkey economy and Justin Bieber

Nearly done with the preparations for Christmas and a little spare time left (or need a break from shops, lists, wrapping paper and sticky tape?)... Read More

Don’t squeeze life out of panels

I've just stumbled across a blog post by Ivana Taylor, publisher of DIYMarketers, who asks the excellent question, "Are Traditional Online Research Panels Dead?" Like... Read More

When Statistics Need a Health Warning

It is commonplace for research findings, especially those containing statistics, to be picked up by PR and media companies for the purposes of publicity and... Read More