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Is it possible to turn research into game? Gamification is the process of applying game design theory and techniques to everyday situations to allow for... Read More
Here in the research industry, customer service is one of the most easily identifiable methods for self-analysis. So much of what we do comes down... Read More
With the year drawing to a close we can all take stock of the last 12 months and review what the year has brought us.... Read More
As I’m sitting here on a Monday morning waiting for a BT engineer to repair my broadband line at home (yet again) I’m starting to... Read More
As market researchers, we can get a bit twitchy when other non-research professions step into our space using methodologies closely associated with market research. Telemarketing... Read More
Many of you are probably familiar with the letter Lily (age 3 1/2) sent to Sainsbury’s to ask why Tiger Bread is called Tiger Bread... Read More