In September 2004 PFA Research launched its Tourism in Cornwall: Tapping the Local Market reports. The reports present the results of over 600 face-to-face interviews conducted with local residents about their experience of, and satisfaction with, Cornish visitor attractions. Click to download the Table of Contents.

The drive to conduct this research came from earlier discussions with key figures in the tourism business and through a programme of focus groups conducted with tourism businesses in Cornwall. The purpose was to explore the potential need to answer the many questions business heads have about their customers, prospective customers and the Cornish tourism marketplace. This foundation research revealed a dynamic and evolving market environment. Increasing competition, significantly influenced by the increasingly ubiquitous internet, and more sophisticated visitors to Cornwall with higher expectations, came out as key factors in the need to bring about change in the tourism business to ensure it continues to be successful and take advantage of emerging opportunities. The results, highlighted in our report "Tourism in Cornwall: the Challenge and the Opportunity", can be downloaded here.

Local Tourism Research 2005/6
If you would like to consider sponsoring the 2005/6 local tourism research programme with the opportunity to provide input into the research design, or simply require further information, then please contact Robert Rush on 01208 262000 or email robert.rush@pfa-research.com.

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