There are many occasions when we might recommend a telephone survey for you, especially if the target sample is distributed across a wide geography and within a short space of time. Sometimes there is no completely right or completely wrong approach when it comes to methodology but a telephone survey is likely to preferable when there is little value to be realised from other methods such as face-to-face interviews.
Quantitative telephone surveys are designed for large sample surveys. We implement using computer assisted methodologies (CATI) for the researcher to collect data in real time. The system gives us lot of control over your survey in terms of routing the questionnaire, managing complex sample quota and the flexibility to deliver results quickly and often ad hoc and intermittently.
Qualitative approaches through telephone ‘depth’ interviews tend to be with smaller samples require a different approach using researchers skilled in engaging in a guided discussion with the respondent.
Most of our business-to-business (b2b) projects involve telephone surveys, often focussed on particular industry sectors, sizes of company or across particular regions.
There are many reasons why businesses and enterprise development organisations ask us to conduct telephone research, such as seeking new market opportunities, assessing customer feedback and measuring satisfaction, and informing marketing strategies.
Other occasions where we might recommend telephone surveys for you are:
There are many other scenarios where telephone surveys will be the most effective solution and might even be a constituent part of a research project that embraces other techniques.
PFA Research Ltd, eCommerce House
