PFA Research

Face-to-face market research involves engaging participants in the presence of an experienced interviewer.

There are many forms of face-to-face market research and the research may lean towards quantitative or qualitative techniques. The research can be conducted in street by recruiting passers by or involve a more rigorous participant programme of recruitment where the face-to-face interview is conducted at a different location or at an appointed time, perhaps in the participant’s own home or business premises. The benefits include the more intimate engagement of the participant in the survey process, allowing for visual aids to be introduced, easier explanation of complex questions and greater involvement on a personal level.

Face-to-face research can work well if the research you need to conduct is dependent on time and location or you are looking for a more intimate solution. For example, “in-street” intercept surveys may be appropriate if your subject matter relates to shoppers using a particular type of store or from a particular town or area.

Other occasions where we might recommend face-to-face surveys for you are:

• Event visitor surveys;
• Exit polls;
• Shoppers and general public opinion surveys;
• Testing new designs for products or packaging;

There are many other scenarios where face-to-face surveys will be the most effective solution and might even be a constituent part of a research project that embraces other techniques.