PFA Research

The South West Business Pulse - Summer 2009
Key decision makers in 123 tourism accommodation providers and agents in Cornwall, Devon, Dorset and Somerset were interviewed at the end of July 2009, on the eve of the peak season. The global recession, poor exchange rates and the promise of a hot summer have all been mooted as a cause for widespread optimism for the UK tourist sector this year. This latest poll is intended to gather the views and opinions of those on the 'front-line' of the tourism sector to see whether this optimism has translated itself into increased bookings and what measures, if any, tourism accommodation providers have sought to adopt within the current economic climate.. Download the summary report.

The South West Business Pulse - January 2009
PFA Research’s South West Business Pulse is a survey that captures the opinions and perceptions of businesses in the region on topical issues. Key decision makers in 170 businesses in Cornwall, Devon and Somerset were interviewed during Mon 26th to Wed 28th January, following the announcement by the UK Government on Friday 23 January 2009 that the country was officially in recession. The economic climate and the increasingly high profile attention to online social networks and electronic marketing made for interesting topics in this latest poll. Download the summary report.